Bridging the gap between successful individuals and a generation that is trying to become successful is the goal that Founder of the 411 Brand had in mind.
The 411 Brand is a non-for profit organization aimed towards generating a greater relationship with the entertainment industry and those who attribute to it the most; the youth. It provides the youth (7-24) with the opportunity to meet their idols and hear first hand, their journey to success.
Past guest featured LL Cool J, Nas, a younger braided up Jermaine Dupri and the infamous late rapper, Biggie Smalls. The host for the show is currently and has always been Leslie “Big Lez” Segar. Leslie is most known for hosting BET’s rap city in the early to late 90’s.
In its first time partnering with college students, the 411 Brand found it’s way to Clark Atlanta University and has recruited some of its students. “This was an outstanding opportunity because it allowed students to work on a real live show. I enjoyed it!” Zakeadra Bradley, senior and hype girl for the 411 Knowledge and Entertainment show, told the Panther.
“I’ve always wanted to work with college kids because the show is specifically for them,” John Thomas, founder of the 411 Brand, said. He added, “I wanted to kind of create a way where there was a place for them to be a part of the show where they could actually see their work n the finish product.”
Born and raised in Buffalo, N.Y, Thomas has invested nearly 20 years in the Youth Development industry. After moving to Atlanta in 1992, Thomas became the Productions Coordinator for V-103 radio station and his responsibility was to promote both v-103 and WAOK radio both on and off air.
A year later, the 411 Brand was birthed. From 1993 to1995, the show produced over 30 shows inside the Atlanta School system. In 1999, he partnered with Sprite to produce a 10 city nationwide tour. Today, the 411 Brand is preparing for its television debut.
Thomas mentioned that there was no hope for a program like his as television back in the day solely focused on drama and reality shows. So the show was recorded and placed on their website.
“The last show we did was in 2002 with Nas,” Thomas said. After taking an eight-year break from producing the show, Thomas focused his energies on other passions. In 2010, Thomas resigned from his position as Program Director at George Washington Carver Boys & Girls Club in Atlanta and went full force with the 411 Brand. Current programs include the 411 Basketball Academy, 411 Knowledge & Entertainment Show and the 411 Session.
He added, “I went back and forward to Los Angeles and really learned about television. So, I think it’s time for people to actually walk away and be better from a television program.”
“I am so excited to work with the 411 Brand,” said junior, Demeshia Jackson. She added, “Our youth need to understand their self worth and the endless possibilities in the world to accomplish their dreams!
Jackson serves her duties behind the scenes as part of the production staff. Also a part of the team is junior Krisha Daniels, senior Errio “Ayo” Boyd sophomore Edward Davenport and Chivone Smith, whom also serves as the production staff where they, along with two students from Georgia State University, assists with interview questions for the host to ask the celebrities.
“I truly look forward to what’s coming up in 2012. We have a lot of things on the table and I definitely appreciate Clark Atlanta for jumping on board and being a part of this vision,” Thomas said.
To stay updated on all things 411 Brand, check out the site at the the411brand.com.
